Within this approach we fully understand the need for value in the offer. But we go much deeper by supporting the retailer in developing a confectionery experience that fully reflects the customer’s needs. A confectionery experience that delivers stronger engagement and conversion.
With compelling category solutions we leverage the exceptional power and global appeal of the Mars portfolio. Including Snickers and M&M’s, the world’s top two confectionery brands.
MARS – we understand the customer, we understand the category, and we know how to bring the two together to drive performance.